Abstract: A merchandising container in the form of a labelled bottle and suitable for use as a boat fender. The bottle comprises a hollow body for holding a flowable material therein. The body includes a top wall portion having an opening communicating with the interior of the body, a threaded cap covering the opening, a bottom wall portion and a side wall portion disposed between the top wall portion and the bottom wall portion. The side wall forms the periphery of the body and includes two pairs of planar opposed wall portions. Each of the wall portions of one pair include a pair of tapered depressions therein which are aligned with an identical pair of tapered depressions in the opposed wall portion. Each depression includes an upper and lower conically shaped surface and a pair of planar surfaces extending between the corresponding ends of the conically shaped surfaces.