Abstract: The present invention describes an air circulating and cooling assembly comprising a housing unit, adapted to quickly and easily secure onto a head covering, such as a hat, and an airflow distributor removably attached to the housing unit. The airflow distributor secures to the housing unit and has at least one vertically disposed aperture fluidly communicating air received from an air generator to the top of the user's head and at least one lateral disposed aperture fluidly communicating air received from the air generator along at least one side of said head covering. The airflow distributor is constructed and arranged to provide directional current flow of the air around the side and top of the head of the individual wearing the head covering wherein the current flow is expelled opposite from the head cover along the opposite side surface from where the airflow distributor is secured to the unit.