Abstract: There is provided herein methods and systems for facilitating the trading, i.e. purchase and sale, of consumer interest arising from online media assets. A particular online media asset trading platform 102 is described, including various traffic capture 202, data mining, analytic 204 and customer lead sales 206 functions. Further provided is an investment structure 400 that facilitates private investment in the consumer interest arising from the online media assets traded by the trading system. The investment structure brings the discipline of the financial market directly to the management of online media assets, providing relative efficiency and predictability to online advertisers and publishers, and creating new opportunities for investors.

Abstract: A computer-implemented method of implementing an advertising campaign may include receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service, using at least one of the relevant terms to develop a plurality of keywords and automatically generating an advertising production sheet comprising at least one of the keywords and a creative. The creative may include one or more terms that are relevant to the at least one keyword. The creative may be used in an advertising campaign. The content may include one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.

Abstract: A method of implementing an advertising campaign includes receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service; using one or more of the relevant terms to develop a plurality of keywords; and automatically generating an advertising production sheet. The production sheet includes at least one of the keywords and a creative, wherein the creative comprises one or more of the keywords, or one or more relevant terms or words and phrases relevant to the keyword. The creative may be used in a marketing campaign, such as an Internet search engine result.

Abstract: A method and system for creating a production sheet for a media venue are disclosed. Content pertaining to one or more of a product and a service may be received. One or more assets may be automatically generated based on the content. The assets may include, for example, a keyword and a creative. A creative may be advertising copy and may include placeholders for information pertaining to the keyword. Pricing information may be accessed from a database. The pricing information may be related to the keyword. A bid price may be determined for the keyword based on the pricing information. A production sheet may then be generated. The production sheet may include the keyword and the creative, and may delimit the terms of an advertising and/or marketing campaign. The production sheet may then be submitted to a media venue.