Abstract: Embodiments are directed to managing content over a network. Managed content may be provided to a client application. A widget controller may be arranged to determine locations that may be associated with a consumer based on information included in a consumer profile. The widget controller may enable the consumer to identify a hyper local region corresponding to the determined location that may be associated with the consumer. The widget controller may generate a request for content to a content delivery server based on the consumer's profile. Content corresponding to the request may be provided to the client application from the content delivery server. The widget controller may then deploy to the content to at least one widget. The widget controller may monitor the widgets to detect and track consumer actions with the widgets. The consumer actions may be communicated a content management server for further analysis.