Abstract: A bulk dry food product storage, display and dispensing apparatus is described. In the apparatus there is provided a plurality of modules. In each of the modules there is provided a plurality of hoppers. Each hopper comprises a pair of side wall members and a curved bottom member. The curved bottom member comprises a front portion and a rear portion. The front and the rear portions each comprise a continuously changing radius of curvature, the continuously changing radius of curvature on the front portion being different from the continuously changing radius of curvature on the rear portion such that fresh product being added to the hopper from the rear thereof by being dumped on the rear portion of the curved bottom, slides down the rear portion, moves existing product forwardly and upwardly and displaces the existing product being supported on the front portion, causing it to fall on top of the fresh product moving therebeneath.