Abstract: An advertiser pays a fee to have an advertisement placed on a land vehicle to make the vehicle a mobile billboard or a billboard vehicle. An ad containing the advertiser's message can be made of vinyl and wrapped on one or more external surfaces of the vehicle. The vehicle can then be rented or leased by a car company of origin for inclusion in a fleet of such vehicles that are based in one or more identified locations. Location specific chronological traffic patterns and historical and predictive travel for rental and/or leased land vehicles, and driver safety history, are various optional data used in operations research algorithms and analysis to design systems and methods of pricing the rental and/or leasing of land vehicles and their fleets in revenue models to maximize reach and frequency of the advertiser's message with considerations of maximizing profits from advertising, renting, and/or leasing.