Patents by Inventor Peter Kassakian

Peter Kassakian has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Online search advertising auction bid determination tools and techniques
    Patent number: 8234170
    Abstract: A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.
    Type: Grant
    Filed: January 25, 2010
    Date of Patent: July 31, 2012
    Assignee: Webtrends, Inc.
    Inventors: Peter Kassakian, Matthew Esch
  • ONLINE SEARCH ADVERTISING AUCTION BID DETERMINATION TOOLS AND TECHNIQUES
    Publication number: 20100198679
    Abstract: A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.
    Type: Application
    Filed: January 25, 2010
    Publication date: August 5, 2010
    Applicant: WEBTRENDS, INC.
    Inventors: Peter Kassakian, Matthew Esch