Patents by Inventor Peter Lipa
Peter Lipa has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11971922Abstract: Disclosed examples determine a unique audience exposed to media while reducing memory resources of a computing device. Example instructions program programmable circuitry to log a plurality of impressions corresponding to media accessed at client devices; generate a first value based on a count of the impressions and a count of users of a database proprietor that accessed the media; generate a second value based on the first value and a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on the second value.Type: GrantFiled: January 23, 2023Date of Patent: April 30, 2024Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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METHODS AND APPARATUS TO DETERMINE A DURATION OF MEDIA PRESENTATION BASED ON TUNING SESSION DURATION
Publication number: 20240089521Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: ApplicationFiled: November 14, 2023Publication date: March 14, 2024Inventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas -
Patent number: 11871058Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: GrantFiled: August 29, 2022Date of Patent: January 9, 2024Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas
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Methods and apparatus to determine a duration of media presentation based on tuning session duration
Patent number: 11856250Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: GrantFiled: October 17, 2022Date of Patent: December 26, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas -
Publication number: 20230291948Abstract: Methods and apparatus to estimate demographics of a household are disclosed. An example method to determine demographics for non-panelist households includes calculating a first demographic constraint average and a second demographic constraint average based on a first demographic distribution of a first tuning event of a household and a second demographic distribution of a second tuning event of the household. The household is a non-panelist household. The example method also includes, based on the first demographic constraint average, determining a first likelihood of the household being associated with a first demographic constraint. The example method also includes, based on the second demographic constraint average, determining a second likelihood of the household being associated with a second demographic constraint. The example method also includes estimating a household characteristic of the household based on the first likelihood and the second likelihood.Type: ApplicationFiled: May 23, 2023Publication date: September 14, 2023Inventors: Jonathan Sullivan, Peter Lipa, Michael Sheppard, Alejandro Terrazas
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Publication number: 20230283820Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: ApplicationFiled: March 14, 2023Publication date: September 7, 2023Inventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Publication number: 20230230107Abstract: Methods and apparatus to apply household-level weights to audience measurement data at a household-member level are disclosed. An example method to determine demographics of populations to measure media audiences of populations includes determining demographics for members of a first household of a sub-population. First demographics of a first member of the first household are different than second demographics of a second member of the first household. The example method includes calculating a first household-level weight for the first household based on a demographics distribution of the sub-population and aggregate demographics of a population.Type: ApplicationFiled: March 21, 2023Publication date: July 20, 2023Inventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas
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Publication number: 20230222525Abstract: Methods and apparatus to apply household-level weights to audience measurement data at a household-member level are disclosed. An example method to determine demographics of populations to measure media audiences of populations includes determining demographics for members of a first household of a sub-population. First demographics of a first member of the first household are different than second demographics of a second member of the first household. The example method includes calculating a first household-level weight for the first household based on a demographics distribution of the sub-population and aggregate demographics of a population.Type: ApplicationFiled: March 21, 2023Publication date: July 13, 2023Inventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas
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Patent number: 11700405Abstract: Methods and apparatus to estimate demographics of a household are disclosed. An example method to determine demographics for non-panelist households includes calculating a first demographic constraint average and a second demographic constraint average based on a first demographic distribution of a first tuning event of a household and a second demographic distribution of a second tuning event of the household. The household is a non-panelist household. The example method also includes, based on the first demographic constraint average, determining a first likelihood of the household being associated with a first demographic constraint. The example method also includes, based on the second demographic constraint average, determining a second likelihood of the household being associated with a second demographic constraint. The example method also includes estimating a household characteristic of the household based on the first likelihood and the second likelihood.Type: GrantFiled: February 10, 2021Date of Patent: July 11, 2023Assignee: The Nielsen Company (US), LLCInventors: Jonathan Sullivan, Peter Lipa, Michael Sheppard, Alejandro Terrazas
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Patent number: 11687953Abstract: Methods and apparatus to apply household-level weights to audience measurement data at a household-member level are disclosed. An example method to determine demographics of populations to measure media audiences of populations includes determining demographics for members of a first household of a sub-population. First demographics of a first member of the first household are different than second demographics of a second member of the first household. The example method includes calculating a first household-level weight for the first household based on a demographics distribution of the sub-population and aggregate demographics of a population.Type: GrantFiled: November 30, 2020Date of Patent: June 27, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas
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Patent number: 11645665Abstract: Examples apparatus disclosed herein are to determine a plurality of weights based on a data structure having elements corresponding to pairings of ones of a plurality of demographic partition statistics and ones of a plurality of baseline demographic statistics obtained for a target population, the demographic partition statistics corresponding to a plurality of demographic partitions of a sample population, a first element of the data structure to combine a first one of the demographic partition statistics with a first one of the baseline demographic statistics of the target population based on a first value corresponding to a numerator term of an expression and a second value corresponding to a denominator term of the expression, the weights corresponding respectively to the demographic partitions of the sample population. Disclosed example apparatus are also to adjust the attribute data based on the weights to determine ratings data for the target population.Type: GrantFiled: August 10, 2020Date of Patent: May 9, 2023Assignee: THE NIELSEN COMPANY (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Alejandro Terrazas, Peter Lipa, Albert Ronald Perez
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Patent number: 11638053Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: GrantFiled: October 26, 2020Date of Patent: April 25, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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METHODS AND APPARATUS TO DETERMINE A DURATION OF MEDIA PRESENTATION BASED ON TUNING SESSION DURATION
Publication number: 20230042182Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: ApplicationFiled: October 17, 2022Publication date: February 9, 2023Inventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas -
METHODS AND APPARATUS TO DETERMINE A DURATION OF MEDIA PRESENTATION BASED ON TUNING SESSION DURATION
Publication number: 20230029472Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: ApplicationFiled: August 29, 2022Publication date: February 2, 2023Inventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas -
Patent number: 11562015Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.Type: GrantFiled: January 21, 2022Date of Patent: January 24, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 11507580Abstract: Methods and apparatus to partition data are disclosed. An example apparatus to partition panelist data includes an indicator matrix generator to determine an indicator matrix including panelist vectors for panelists based on panelist data associated with the panelists, a first one of the panelist vectors for a first one of the panelists to indicate whether the first one of the panelists: has a first characteristic, meets a first criterion based on the first characteristic and a second characteristic, has a third characteristic, and meets a second criterion based on the third characteristic and a fourth characteristic. The example apparatus further includes a matrix reducer to reduce the indicator matrix to a set of unique panelist vectors that represent partitions of the panelist data, the partitions of the panelist data to utilize less storage capacity than the panelist data.Type: GrantFiled: September 28, 2018Date of Patent: November 22, 2022Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas
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Methods and apparatus to determine a duration of media presentation based on tuning session duration
Patent number: 11432026Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus a receiver to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, a presentation session estimator to select a model from storage, the model selected based on a match of the first tuning session duration and a second tuning session duration, the model including a relation between the second tuning session duration and a first presentation session duration of media presented on a second media presentation device at a second media presentation location, and estimate a second presentation session duration of media presented within the first tuning session duration based on the model.Type: GrantFiled: April 27, 2020Date of Patent: August 30, 2022Assignee: THE NIELSEN COMPANY (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas -
Publication number: 20220147559Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.Type: ApplicationFiled: January 21, 2022Publication date: May 12, 2022Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 11232148Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: GrantFiled: April 7, 2021Date of Patent: January 25, 2022Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Methods and apparatus to determine a duration of media presentation based on tuning session duration
Patent number: RE49120Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to monitor media presentation to determine a period of media presentation based on tuning session period are disclosed. Example methods disclosed herein include determining a first tuning session based on a period of time between channel changes of a first media presentation device, determining first presentation session data within the determined first tuning session, determining a model relating the first tuning session with the first presentation session data, determine a second tuning session for tuning data from a second media presentation device, selecting the model for the second tuning session, based on a match of a first duration of the second tuning session and a second duration associated with the model, and estimating second presentation session data for the second tuning session based on the model.Type: GrantFiled: May 28, 2020Date of Patent: June 28, 2022Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Peter Lipa, Alejandro Terrazas