Abstract: A business model for interactive development of a product (10) that is comprised of a production facility (12), a website (16), a website host (18), a website access (20) and a revenue generator (24). The production facility (12) interfaces with the website (16) where choices pertaining to the product (10) are displayed. The general public utilizes the website access (20) to log onto the website. From the website the general public reviews the product choices and interactively submits their choices to the production facility. The choices are then used to assemble a final product (22) that is made available for distribution to the general public via the revenue generator (24).