Abstract: The present invention relates generally to an interactivity platform for multimedia transmission, broadcast TV, cable, radio, and live events. More particularly, the invention encompasses an interactive program between a provider and a participant utilizing an event. The present invention is also directed to an interactive program between an event provider and a participant utilizing an event including the participant's input in response to a challenge from the event provider. The present invention is also directed to a novel reward and compensation system for both the event provider and the participant. The invention also allows the participants to interact with the event provider as an individual or as a group or posse.