Abstract: A device for fishing with a dead or live minnow includes a gorge engaging member formed with outwardly extending projections. In use, the member is inserted into the minnow's mouth and secured to a fishing line by means of an eyelet portion formed in a forward end of the member. Pulling force acting upon the fishing rig during trolling, casting, or jigging acts to partially embed the projections within the minnow's mouth to resist withdrawal therefrom. One or more fish hooks may be secured to the eyelet portion for subsequent attachment to the minnow proximate the dorsal fin and/or tail.