Abstract: In an example, disclosed is a machine automated method of identifying a set of skills. In some examples, the method includes extracting a plurality of skill seed phrases from a plurality of member profiles of a social networking site, creating a plurality of disambiguated skill seed phrases by disambiguating the plurality of skill seed phrases using one or more computer processors, and de-duplicating the plurality of disambiguated skill seed phrases to create a plurality of de-duplicated skill seed phrases.

Abstract: Disclosed herein are methods and systems for customizing content for presentation via a social or business networking service. In some examples, a method may involve an automated mechanism for identifying a plurality of members (e.g., member profiles) to indicate a particular skill possessed by the respective members. Next, the method may involve ranking the plurality of tagged members relative to one another based on a calculated skill level of the particular skill using a computer processor and generating customization information based upon member profile information in the member profiles of the plurality of members with the particular skill and the rankings of the members who possess the particular skill and causing the customization information to be delivered to one of the plurality of members with a particular skill.

Abstract: In an example disclosed is a method of ranking social networking service member skills by retrieving from non-volatile storage a plurality of member profiles created by a plurality of members of a social networking service, running a text classification algorithm to determine which of the plurality of members possesses a skill that matches any of a plurality of provided skills and associated skill attributes; and for at least one skill of the plurality of provided skills, identifying the plurality of members that possess the skill and ranking the plurality of members relative to one another using a ranking algorithm, the ranking algorithm being based in part upon weighted interactions among the plurality of members that possess the given skill, the weighted interactions comprising endorsements between a first member who possesses the given skill and a second member who possesses the given skill.