Patents by Inventor Peter Otto Robert Lipa

Peter Otto Robert Lipa has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and apparatus to estimate demographics of users employing social media
    Patent number: 11496433
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
    Type: Grant
    Filed: June 24, 2019
    Date of Patent: November 8, 2022
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
  • METHODS AND APPARATUS TO ESTIMATE DEMOGRAPHICS OF USERS EMPLOYING SOCIAL MEDIA
    Publication number: 20190379629
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
    Type: Application
    Filed: June 24, 2019
    Publication date: December 12, 2019
    Inventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
  • Methods and apparatus to estimate demographics of users employing social media
    Patent number: 10333882
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
    Type: Grant
    Filed: December 27, 2013
    Date of Patent: June 25, 2019
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
  • METHODS AND APPARATUS TO ESTIMATE DEMOGRAPHICS OF USERS EMPLOYING SOCIAL MEDIA
    Publication number: 20150067075
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
    Type: Application
    Filed: December 27, 2013
    Publication date: March 5, 2015
    Inventors: Michael Richard Sheppard, Matthew B. Reid, Alex Terrazas, Peter Otto Robert Lipa, Brian George Schiller