Abstract: A food container in the form of an elongate open-top box open at one end is provided with an insert of flexible material for positioning on the base of the container, the insert having a pull tab projecting at the open end of the container. A food item, such as a crepe, positioned on the insert can be removed from the container for consumption by pulling on the pull tab without having to handle the food item. The insert has ridges for frictional retention of the food item as it is withdrawn from the container, and a longitudinal strengthening groove.