Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A method tracking commercial activity including receiving a tangible insert from an advertising party bearing a unique code, storing recipient information including name and mailing address for a recipient in a computer memory, applying the mailing address for the recipient to a mailing host, determining and storing the unique code in association with at least some recipient information corresponding to the mailing address that was applied to the mailing host, physically inserting the insert with the unique code into the mailing host, delivering the mailing host for further delivery to the recipient, receiving insert use information generated by use of the insert subsequent to delivery to the recipient, storing a log file including the insert use information and the recipient information in the computer memory, and transmitting the log file to at least one third party, wherein the third party is separate from the advertising party providing the insert.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A method tracking commercial activity that can be initiated by a print or electronic media provider and that includes creating an insert that contains unique code information and associating the code information with a particular recipient for tracking consumer transactions by imaging a code or applying electromagnetically-readable media onto an insert and applying recipient information onto a mailing host. The code and recipient information are maintained on a relational database and the mailing host and insert are delivered to a recipient. When the recipient takes some action with the insert, the insert use information by the particular recipient is collected and the relational database is used to identify the recipient. A marketing database is then created from the insert use information by the particular recipient. In one method, the code information on the insert and the recipient information are recorded by a publisher during binding and processing of a magazine, catalogue, or loose leaf mailing.

Abstract: A multi-layer web and method for making an automation-compatible multi-layer web from a continuous web, where the multi-layer web can be separated into a plurality of inserts, such as booklets. The multi-layer web is constructed with adhesive and perforations such that it can be conveniently fed through an automated machine commonly known in the art to rapidly separate perforations and secure the resulting booklet to a printed publication.

Abstract: Print media having detachable cards affixed thereto and method for forming the print media including providing a first preprinted roll of web paper having a first thickness and providing a second preprinted roll of web paper having a second thickness, where the first the thickness is greater than the second thickness. Customer information is imaged or applied on a first ribbon of the first roll of preprinted web paper and die cut into cards which are glued to a second ribbon of the second preprinted roll of web paper which is also contains printed information and the second ribbon is separated into sections where each section includes a card glued thereto. The first roll of web paper is a single layer stock paper of the first thickness.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code (“UPC”) numbers to Internet network addresses (or “URLs”). To access an Internet resource relating to a particular product, a user enters the prodoct's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information in then used to access the desired resource.

Abstract: A system and method for using identification codes found on ordinary articles of commerce to access remote computers on a network. In accordance with one embodiment of the invention, a computer is provided having a database that relates Uniform Product Code ("UPC") numbers to Internet network addresses (or "URLs"). To access an Internet resource relating to a particular product, a user enters the product's UPC symbol manually, by swiping a bar code reader over the UPC symbol, or via other suitable input means. The database retrieves the URL corresponding to the UPC code. This location information is then used to access the desired resource.

Abstract: A composite insert for a magazine or other publication is shown that includes a postal reply card. In one embodiment, the insert has a first portion formed of heavy paper stock suitable for use as a postcard, and a second portion formed of paper stock that is substantially lighter than the first portion. The first portion includes a perforated area defining a detachable postcard. The two portions are superimposed, and joined by a glued seam that is sandwiched between their respective edges. These joined edges are aligned together to define a unitary binding edge. This binding edge may be fed into a standard feeding unit of a perfect or other type binding machine as a single unit.