Abstract: In some examples, a system for determining a level of self-image congruence comprises at least one processor and a memory storing instructions which, when executed by the at least one processor among the processors, cause the system to perform operations comprising, at least: selecting one or more self-image attributes that align with a brand-user image; defining each of the selected self-image attributes via a type of subject matter that is of interest to consumers identifying with the selected attributes; identify consumers exhibiting one or more of the selected attributes based on a digital footprint including an online content consumption; computing a congruence score for each identified consumer relative to each selected attribute; and rating the resulting set of consumers based on their respective congruence scores for the selected attributes.

Abstract: In some examples, a system for determining a level of self-image congruence comprises at least one processor and a memory storing instructions which, when executed by the at least one processor among the processors, cause the system to perform operations comprising, at least: selecting one or more self-image attributes that align with a brand-user image; defining each of the selected self-image attributes via a type of subject matter that is of interest to consumers identifying with the selected attributes; identify consumers exhibiting one or more of the selected attributes based on a digital footprint including an online content consumption; computing a congruence score for each identified consumer relative to each selected attribute; and rating the resulting set of consumers based on their respective congruence scores for the selected attributes.

Abstract: A neighborhood guide system, related method and associated database for providing information about businesses and other locations to a vehicle driver, or other user, in a more natural and informative manner than traditional IVR systems. When interacting with the user, the neighborhood guide system typically will only provide choices for the user to select from based on a user request that are in the particular vicinity of the user. Further, the neighborhood guide system provides usable information about the selected business by the user, such as hours of operation, cost, ratings, parking, etc.

Abstract: A method and apparatus for classifying a collection of digital documents based on ideological bias of authors. At least a portion of text of a digital document is received and parsed. Pairs of specific features text having specified relationships are detected. The pairs are then mapped to an ideological bias, based on an ideological bias ontology for example. Various actions can be taken on the digital documents based on the determined ideological bias.

Abstract: A neighborhood guide system, related method and associated database for providing information about businesses and other locations to a vehicle driver, or other user, in a more natural and informative manner than traditional IVR systems. When interacting with the user, the neighborhood guide system typically will only provide choices for the user to select from based on a user request that are in the particular vicinity of the user. Further, the neighborhood guide system provides usable information about the selected business by the user, such as hours of operation, cost, ratings, parking, etc.

Abstract: A system and method for aggregating and organizing evaluative information for a particular product from at least one information source. An evaluation summary is generated by the system and method which gives users a quick and convenient view of the overall trends among the evaluative information available, including such information users and reviewers have expressed toward the particular product. The generated evaluation summary may include a category summary and a product summary.