Abstract: A method and apparatus for displaying an advertising or promotional image or message provides the projection of one or more light patterns, and still or motion pictures within the light patterns, onto a visible surface or screen. The outline of the surface or screen may be identical to the outline of the projected light pattern.

Abstract: Images are projected onto a projection medium including a screen, which forms an open, light-penetrable structure having a plurality of light-reflecting surface parts. The projection medium may include a screen that is perforated or net-like, such as tulle or bridal veil, or that includes transparent and opaque or light-reflecting areas. The projection screen may be positioned within a shop or another room having a show window or display window spaced from the screen. A control device, such as a touch screen, for controlling the operation of the projector, may be positioned so as to be accessible to a viewer outside the room.