Abstract: A method and a system for balancing rental fleet of movable assets are provided. In one aspect, the method is executed by a processor and comprises receiving, at a booking time, a booking request for an asset, the booking request including a pickup location and a pickup time; in response to the booking request, calculating a predicted quantity of assets at the pickup location and the pickup time based at least in part on current asset location information and future booking data, and calculating a target quantity of assets at the pickup location and the pickup time based on past booking data; calculating a discount parameter in accordance with said predicted quantity of assets and said target quantity of assets; and generating a booking price in accordance with the discount parameter.