Abstract: In a device for inclusion a in point-of-sale shelf unit and for the illumination of sales articles offered, especially in separate surmounted attachments, on the device, the device makes possible the flexible illumination of point-of-sale shelf unit regions while maintaining a planar support surface for the sales articles and without concealing the front edge of the shelf unit. This is attained by providing a substantially parallelepipedonal translucent housing of low height having at least one illuminating body which is arranged inside the region of the front longitudinal side surface and parallelly thereto and which is in part bent backward at right angles into the interior of the housing in the region of laterally adjoining transverse side surfaces of the housing.