Abstract: Conversion of static web pages into resolution independent websites is disclosed through a web development environment (WDE). The HTML document defining the website to be converted is parsed to generated a document object model (DOM) of each scalable entity within the website. Access points are defined in order to provide searchable access to the scalable entities. Using these access points, the static properties are updated to reflect resolution independent relative properties. The images are then normalized according to a targeted resolution and size. Once these processes have been performed the updated HTML document and images are then uploaded and deployed to a web server.