Abstract: An illuminating display is provided a reflective panel having a graphical image formed therein. A laser is used to precisely etch the graphics pattern in an optically active surface, such as a mirrored surface. The graphical image is then reproduced on a paper carrier, and then brought into precise registration behind the laser-etched image. Upon backlighting, such as in a light box, the graphical image projects from the surrounding mirrored (reflecting) surface.