Abstract: An apparatus for presenting a flexible article, longer than it is wider, in a predetermined orientation which has an orientation for tumbling the article generally about one direction while retaining the article so that it can rotate about another direction while it is being tumbled. The retention mechanism on the apparatus includes a retention face and is moveable between a first position in which the retention face is disposed to receive the article generally downwardly from the orientation head while it is being tumbled thereby, and a second position displaced from the first. Additionally, when the article is received on the retention face, it can be detected if it is correctly orientated on the retention face. In response to this detection, the retention mechanism moves to the second position and the article is received in a predetermined orientation from the retention face at the second position of the retention mechanism.