Abstract: A salmon jig is disclosed on the slip-hook principle with a shape and related line connection arrangement imparting a unique action not attained by other jigs. It comprises an elongated plate-like lead body tapered in width from its leading end to its trailing end, having substantially a 20.degree. bend transverse to its body plane at a location about one-third of its length forwardly of its trailing end, and having an oblique, substantially flat leading end face angled at approximately 45.degree. to its body plane and 45.degree. to a longitudinal plane perpendicular to its body plane, with a longitudinal line element slide bore extending from an exit at the trailing end to an entrance at the leading end, the latter being spaced transversely inwardly in the body plane from the longer longitudinal edge of the body by approximately one-third the body's maximum width.