Abstract: A device for assisting a shopper includes a substantially rectangular panel having front and rear surfaces. The front surface includes a layer of dry erase material having numerous sets of indicia permanently imprinted thereon. Each set of indicia describes a select household item. Immediately adjacent each set of indicia is a blank box which may be marked with a dry erase marker to signify that the corresponding product has been deplenished. Blank spaces are interspersed among the sets of indicia allowing the user to write additional item descriptions therein. Each blank space also includes a blank box adjacent thereto. A magnetic pad is disposed on the rear surface of the pad allowing it to be conveniently displayed on a refrigerator door. A detachable clamp assembly allows the device to be attached to a shopping cart whereby the box adjacent a product is marked as it becomes deplenished and the mark is erased upon the deplenished item being purchased at the store.