Abstract: Water-soluble salts of isopropylnaphthalene sulfonates function as a single linker in cleaning compositions, while maintaining cleaning performance as compared with reference formulations. A methodology is provided for reformulating detergent compositions with isopropylnaphthalene sulfonate linker. This allows for a reduction in other raw materials such as anionic and nonionic surfactants, without additional lipophilic or hydrophilic linker, providing cost savings and environmental benefit.

Abstract: Alkaline aqueous latex paints are disclosed which have a pH of at least about 7.5 and contain an effective amount of a combination of thickeners constituted by: (I) a urethane polymer having at least three hydrophobic groups, at least two of which are terminal hydrophobic groups, the hydrophobic groups being linked by hydrophilic groups: and (II) an alkali-soluble aqueous emulsion copolymer of: (A) about 20-70 weight percent of an alpha, beta-monoethylenically unsaturated carboxylic acid, typically methacrylic acid; (B) about 20-80 weight percent of a monoethylenically unsaturated monomer lacking surfactant capacity, typically ethyl acrylate; (C) about 0.5-60 weight percent of a nonionic urethane monomer which is the urethane reaction product of a monohydric nonionic surfactant with a monoethylenically unsaturated monoisocyanate; and (D) from 0 up to about 2 weight percent of a polyethylenically unsaturated monomer.