Abstract: A beverage temperature control system for a vehicle for maintaining a desirable temperature of a beverage within a container while traveling. The inventive device includes a container having a floor, at least one side wall and an upper opening, a plurality of support members attached to the floor for supporting a beverage can a finite distance above the floor, an air delivery tube connected within the container and fluidly connected to the vehicle's ventilation system, and a cover pivotally attached to container for allowing selective covering of the upper opening. The container is preferably permanently positioned within the surface member of a vehicle such as the side doors or dashboard. The user opens the cover and inserts the beverage can or bottle into the interior of the container. The cool air from the ventilation system enters the interior of the container about the beverage can thereby cooling and maintaining the desired temperature of the beverage can.