Abstract: Techniques for assigning values to existing and potential customers, based on their behavior, for the purpose of deciding when to impose a fee structure on the customers are provided. For example, in an embodiment, a computer algorithm receives and evaluates behavior of existing and potential customers and subsequently generates and assigns values to the existing and potential customers based on their behaviors. Based on the generated and assigned value to an individual customer, a particular fee structure is imposed on the individual customer. An assigned value may change to reflect change in the evaluated behavior of the existing or potential customer, which may cause a change in the current imposed fee structure. For example, an assigned value may increase when an individual customer's online transactions become more successful and the fee structure may change to cause the customer's fees to increase.

Abstract: A reverse auction method and system for providing a consumer seeking a specified automobile available within a vehicle database with a plurality of dealer bids to sell the selected automobile from which the consumer may select the desired dealer and bid to consummate the transaction.