Abstract: A ticket management system and method drives customer traffic in pre-ticket sales activities by issuing keys to potential ticket purchasers prior to the beginning of ticket sales for an event. Upon reading a key, the present invention provides for the issuance of one or more ticket opportunities to the potential ticket purchaser who has presented the key. Keys can be obtained online or in person at retail establishments, for example. By offering keys for ticket opportunities, retailers and event sponsors can generate foot traffic, Internet traffic and visibility for their commercial offerings. The present invention can be implemented, in one embodiment, with an electronic ticket managing system and a computer such as a retail kiosk, for example.

Abstract: A ticket management system and method accommodates distributed ticket delivery by enabling ticket purchasers to select from among a plurality of distribution options. In addition to physical mailing, the present invention provides for electronic transmission of tickets directly to purchasers or directly to remote kiosks or stations for pick up. The remote stations or kiosks can be affiliated with sponsors and/or event promoters, for example, and can provide additional sales opportunities to the ticket purchasers.