Abstract: A marketing system including an ad receiving item including a first ad receiving space associated with a unique identifier, a database including a plurality of unique identifiers each associated with an address and a demographic trait information, a controller, and a memory including instructions that cause the controller to receive a plurality of ads, populate the first ad receiving space with a first selected ad associated with targeting information that matches the demographic trait information of the first ad receiving space, upon user interaction with the call-to-action token of the first selected ad, receive user interaction information including user demographic information, update the demographic trait information associated with the unique identifier to include the user demographic information, and populate a second ad receiving space with a second selected ad from the plurality of ads, wherein the second selected ad is associated with targeting information that matches the user demographic informati

Abstract: A trash cart lid comprising a body including four edges, wherein the four edges define a perimeter of the body; and at least one flange connected to the body, wherein the flange shares at least a portion of an edge of the body; wherein each flange includes an advertising receiving space. In addition, the lid may provide one or more modules that communicate information about the status of the smart lid and user interactions with the trash cart to a remote server.