Abstract: A system for delivering content to a user is disclosed. The system includes information with the content and an interactive application that is accessed by interacting with the information. The information includes at least one instruction for allowing a user to access the interactive application. The interactive application enables further user interaction with the system.

Abstract: The present invention to is directed toward an integrated standard platform for the integration of content distributor's back office processes with multiple services from different vendors. A centralized management architecture supporting configuration and accounting management functions for multiple services is provided. The architecture comprises a database for storing configuration, user profile and usage data. The architecture also includes a service and a support gateway to regulate the provisioning, security, policies and operations regarding the content delivery. The centralized architecture has the ability to manipulate data stored in the database for facilitating delivery and control of service provided by the third party vendors. The architecture further includes a package manager module, which allows the content distributor to personalize the available content for an individual user.