Abstract: Systems and method for implementing a financial services benefit reward program, e.g. a credit card or debit card reward program, for a plurality of participants comprises the steps of determining a program fee based on a financial transaction by a participant; contributing at least a portion of said program fee called a contribution amount to a group insurance investment account in which each participant has a participant interest; and adjusting the participant's participant interest in the group insurance investment account based on the amount of said contribution amount. The method may also comprise restricting access to the participant interest until after a set period of time, imposing a penalty for early withdrawal, and/or utilizing an insurance investment plan having advantageous tax treatment.