Abstract: A process tool is described that comprises a data input application implemented by a computing device and arranged to facilitate definition of business process information by a user. The process too includes a plurality of user selectable industry value maps, each industry value map defining a library of metric information and graphical representations relevant to a particular industry. The process tool is arranged to facilitate selection using the computing device of an industry value map by a user and to use information and graphical representations associated with the industry value map to define a framework to support a business conversation. The process tool is also arranged to produce materials using the business process information defined by the user according to the framework at least partly populated using the industry value map.