Abstract: A method, executed on a processor, for computing potential revenue from video program views, includes receiving ad availabilities in video programs; receiving an identification of each of one or more ad requests based on an ad availability in a video program, each ad request defined by one or more factors i and an ad format m of an ad requested, the ad requests defining the video program as one or more monetizable views; receiving, or each of the one or more factors i, a revenue term; and determining, based on the ad format m and the revenue term, total potential revenue from an advertisement served in the ad availability.

Abstract: Methods, systems, and computer program products are provided for selecting content formats based on predicted user interest. One example method includes receiving a request to present additional content to a user in association with the user viewing a video content item during a session, identifying one or more candidate content formats, predicting a likelihood that the user will abandon the session for each candidate content format, selecting a format based at least in part on the predicting, determining when to present the additional content to the user, and presenting the additional content in accordance with the selected format.

Abstract: Methods, systems, and computer program products are provided for selecting content formats based on predicted user interest. One example method includes receiving a request to present additional content to a user in association with the user viewing a video content item during a session, identifying one or more candidate content formats, predicting a likelihood that the user will abandon the session for each candidate content format, selecting a format based at least in part on the predicting, determining when to present the additional content to the user, and presenting the additional content in accordance with the selected format.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for charging advertisers for advertisements. The method comprises providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback. The method further comprises receiving, from the user, a selection of the control. The method further comprises determining when the user is presented with the video. The method further comprises charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs.