Abstract: Techniques for determining a communication platform for establishing a communication with a contact, an activity list comprising a list of activity for engaging the contact, and a place list for organizing meeting with the contact is described. In an example implementation of the present subject matter, a contact from an address book is determined for establishing communication. Thereafter, selection parameters are determined for the contact. In an example, the selection parameters may be psychological factors, sociological factors, environmental factors, etc. Based on the selection parameters, the user is provided with a list of communication platforms that allows the user to establish communication with the contact. Similarly, based on the selection parameters, the activity list and the place list are also generated and provided to the user.

Abstract: The present invention is a method and apparatus to assist a user in optimizing a relationship with a contact person. The method includes inputting information regarding the relationship into the apparatus, classifying the relationship into at least one class, assigning a contact frequency to the relationship, providing the user with information about the relationship based on the at least one class, and contacting the user at the contact frequency with a first message regarding the relationship. The apparatus includes a storage device and a processor connected to the storage device. The storage device stores a first input from the user regarding the relationship, classifications for different types of relationships, information for each classification, contact frequencies for each type of relationship, and a program for controlling the processor.