Abstract: There is described a label-packing device comprising a slit provided in the label-traversing path downstream of a separating device for feeding the packing material underneath the label column, a separating member comprised of a retaining element for the labels upstream of the separating device and a spacing element to push the label downstream to form a space between the labels and to uncover the packing material in the space thus formed, a member for inserting a U-shaped inset element through said traversing path, said inset element having two side cheeks equally spaced from the formed space and folding the packing material back upwards.