Abstract: Digital watermark methods for encoding auxiliary data into a host signal are used to authenticate physical and electronic objects. One such method computes a content specific message dependent on the host signal, encodes the content specific message into a watermark signal, and embeds the watermark in the host signal such that the watermark signal is substantially imperceptible in the host signal. One specific implementation embeds data representing salient features of the host signal into the watermark. For example, for photo IDs, the method embeds the spatial location of salient features of the photo into the watermark. Another implementation computes a semi-sensitive hash of the host signal, such as a low pass filtering of the signal, and embeds the hash into the watermark. The watermark signal may be content dependent by making the watermark key dependent on some attribute of the signal in which the watermark is embedded.