Patents by Inventor Phillip Eby

Phillip Eby has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • REAL TIME BIDDING ENGINE WITH RADIUS INSIGHTS
    Publication number: 20240177194
    Abstract: The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.
    Type: Application
    Filed: November 30, 2023
    Publication date: May 30, 2024
    Inventors: Pavan Korada, RC Rizza, Jolene Liu, Phillip Eby
  • Real time bidding engine with radius insights
    Patent number: 11887160
    Abstract: The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.
    Type: Grant
    Filed: April 29, 2022
    Date of Patent: January 30, 2024
    Assignee: Zeta Global Corp.
    Inventors: Pavan Korada, RC Rizza, Jolene Liu, Phillip Eby