Abstract: This invention relates to methods for quantifying the relative value of a movie concept, script, treatment or other representation of a movie prior to spending substantial amounts of money on fully producing it. The decisions to make major investments in large budget movies and smaller investments in mid sized budget movies, and even to make what might be considered comparatively minor investments, such as by indie filmmakers—although not necessarily minor investments to the indie filmmakers—in what are small budget movies, are greatly enhanced by a method that allows for some quantitative feedback on the potential for success of a movie before the bulk of the investment in its full production is made. The present invention provides such methods, and does so through the use of “investment trailers,” or “ITs”, a movie trailer that is different from ones used to promote a movie after it has been produced.