Abstract: A memorial apparatus for perpetuating the memory of deceased armed forces personnel is disclosed and takes the form of a first area of land adjacent a road, and at least one amenities structure on the first area and accessible by vehicles from the road. Also provided are a multiplicity of small second land areas each of which is allocated to a nominated one of the deceased armed forces personnel, and each of which carries a marker either visible to an observer or detectable by a portable electronic device with GPS capability. The second land areas are located adjacent at least one side of the public road and form a road side steering or guiding arrangement to shepherd or urge persons towards the amenities structure. The amenities structure includes a publically accessible database containing data relating to (generally deceased) arms forces personnel.