Abstract: Disclosed is a system and computer based method to provide an intuitive interface that educates users about risk management needs, and/or assists users in selecting proper risk management instruments. In a preferred embodiment, the system include a tool that allows customers to easily plan for key events in life, such as buying a home, starting a family, educating their kids, retiring; exposes customers to some of the risks in life, such as health problems, accidents, income loss and unexpected costs; and provides risk management product recommendations and personal quotes.