Abstract: A gift card promotion system designed for a locally based community network including businesses, purchasers, and customers, whereby a community network platform is provided that is accessible by the users to encourage local growth in the community. The community network platform allows purchasers such as companies or employers to buy gift cards from local businesses and gift them to consumers while also providing the ability of cross selling gift cards between companies as well as enabling referrals of local businesses, incentives, rating systems, registries, task related rewards, and wish lists.