Abstract: A liquid crystal display is provided to include a display panel with a plurality of pixels, which are arranged in rows and columns in a matrix form. Each pixel has a plurality of sub-pixels of first, second, third and fourth sub-pixel types, respectively, corresponding to red, green, blue and white (RGBW) colors and interleaved together. Each succession of first, second, and third sub-pixels form a first sub-pixel group, and a subsequent fourth sub-pixel forms a second sub-pixel group. The sub-pixels are arranged such that the second type of the sub-pixels and the fourth type of the sub-pixels are in a same column. In each row, the sub-pixel in a rightmost column is of the same sub-pixel type as the sub-pixel in a leftmost column of that row.