Abstract: One embodiment includes a system and method for identifying potential consumer candidates in the market for products or services is disclosed. The system and method may predict whether a consumer is likely to be “in the market” for a product or service can be achieved by utilizing an “in the market” system to determine which groups of consumers will likely respond to solicitation or be in need of a product or service. The system and method may provide data that allows businesses to quickly determine consumer groups that will likely utilize their services or purchase their products.

Abstract: A method for generating business targets includes accessing data (300) corresponding to a number of customers. The data includes variables (310-330) associated with each of the customers and an observed value for each of the customers. The observed value for a customer may represent revenue associated with that particular customer. The method also includes identifying a neighborhood that includes a first customer and a number of the other customers. The method further includes calculating a target for each of the customers in the neighborhood, where the target may represent the potential revenue from each of the customers.