Abstract: In a computing device for recommending products based on facial analysis, use of a front-facing camera of the computing device is monitored. In response to detecting use of the front-facing camera to capture a self-portrait image, the computing device analyzes facial features of a facial region of an individual depicted in the image captured by the front-facing camera. The computing device further accesses corresponding measurement templates for the facial features and apples at least one of the measurement templates to corresponding facial features. The computing device retrieves product identifiers for the facial features corresponding to the at least one applied measurement template. The computing device generates at least one product recommendation based on the retrieved product identifiers and displays the at least one product recommendation on a user interface.