Abstract: The present disclosure provides systems, methods, and computer program products for explaining decision models. An example method may comprise (a) generating one or more predictive models; (b) generating a decision model from the one or more predictive models by imposing (i) a set of operational constraints and (ii) a set of brand strategy rules on the predictive model; (c) using the decision model to determine one or more optimal actions for maximizing one or more target variables; and (d) applying explainability modeling to the decision model to generate an explanation model, wherein the explanation model is useable by one or more users to gain insights or an understanding into interactions within the decision model affecting the sales of the one or more products.