Abstract: A system for exchanging location-aware information is described. It includes a server having a data store and an analytical engine. It also includes one or more transmission point in communication with the server. Further the system includes at least one beacon in communication with the transmission point. Each item beacon includes a means to determine the location. Results of the system are conveyed using at least one end user device, which is in communication with said server and displays information about item beacons received from the transmission point.