Abstract: A fishing lure having a lure body with a first portion and a second portion. The lure has a rail extending from the first portion of the lure body to the second portion of the lure body. The rail has a first portion and a second portion. An attachment member is adapted to be combined with the rail and move between the first portion of the rail and the second portion of the rail. In use, when line is being let out of the reel for jigging so there is no upward force on the lure, the attachment member moves toward the front portion of the rail to allow the lure to descend quickly in a downward facing orientation through the water column to a desired depth. Then, upon application of some upward force on the line, the attachment member moves rearward along the rail to the second portion of the rail causing the lure to transition to a horizontal presentation.