Abstract: Methods of predictive analysis of an attribute view of transactional data are disclosed. Methods are implemented by one or more data processors forming part of at least one computing device and include storing transactional data of an enterprise in a relational database residing in a memory of the at least one computing device, selecting a dataset from the transactional data, generating a first attribute view of the dataset, conducting a predictive analysis of the first attribute view, and providing data comprising the results of the predictive analysis. Related apparatus, systems, techniques and articles are also described.