Abstract: A fitment tape machine for forming a roll of tape having fitments for use in a flexible pouch is provided. The machine includes a conveyor operable to feed a bottom sheet of material along an axis from upstream the conveyor to downstream the conveyor. A cold press having a head is disposed above the sheet of material and operable to engage the sheet of material so as to urge the head into the sheet of material and form a detent operable to hold a sidewall of a fitment. A fitment dispensing device disposed downstream the cold press is operable to insert a fitment into the detent. A top film dispenser, disposed downstream the fitment dispensing device is operable to apply a top film of material onto the fitment so as to place the fitment between the top film of material and the bottom sheet of material.