Abstract: Methods and configurations for e-mail analytics services that track recipient actions upon receiving an e-mail message. A senders list is maintained with identifiers and parameters of predefined e-mail senders. The senders list is accessible to an e-mail reader module installed in a recipient's device which receives e-mail sent from a sender on the senders list. The e-mail reader module inserts HTML code into the HTML page corresponding to the received message, for monitoring and reporting the recipient's actions regarding the received e-mail message to a web analytics server, which in turn reports analysis and statistics to a predefined e-mail analytics server for consolidation and reporting to senders on the senders list.